Include SlideShare in your Content Strategy
Often described as the ‘quiet giant’ in the world of content monetization, SlideShare has come to the world’s largest professional content sharing community. It is one of the top 150 sites in the world and gets 60 million visitors a month. It has 5 times the traffic of business owners than any other professional website and boasts of 3 billion slide views a month (1,140 slides per second). SlideShare gets most of its audience from organic search, social networks and other SlideShare content. Given the above figures, content marketers cannot afford to ignore this quiet giant anymore, especially as 71% of B2B companies are including such marketing in their content strategy.
Content Strategy: How to Optimize on SlideShare
As with every medium, you must first attempt to understand SlideShare in oredre to start applying your content monetization strategies. Here is how to make an optimal presentation on the medium to garner most results.
Keep it Short: The average number of slides per presentation on SlideShare is 19, 33% of the content includes only 10 slides while 45% has 10 to 20 slides. But increasing the number of slides will only give you heavier content which is never a good content strategy.
Make it Visual: SlideShare presentations contain 19 pictures on an average. A picture is worth a thousand words, so go ahead and put your visual content to make your point in the presentation. Images, graphics, charts and graphs also solve the purpose of making the content interesting and visually appealing.
Make your Point: Do not make the slides very wordy, make a point curtly yet courteously and do not share more than 24 words per slide for optimum results.
Since 2007 SlideShare has seen monumental growth. From a user base of 1,529,805 it has now managed to garner the interest of 60,077,045 visitors. In fact in the last year alone, it has recorded a growth of 27 million visitors. You cannot afford to ignore SlideShare when planning your content strategy and with the right presentation, it can help you enhance your brand image, generate sales, increase consumer base and better your B2B strategies.
View the Complete Infographic at: http://blog.slideshare.net/2011/11/28/infographic-content-marketing/